I specialise in transforming startup and scale-up businesses into unforgettable brands that people feel, follow and buy from.
The joyful branding agency
Big business energy starts here
From underwhelming to wonderwhelming. From meh to marvellous. From fundamental to Wondermental. When brands spread joy —that's Wonderment.
I take you from “we should do something” to “Wow, they’ll never forget this.”
I help startups and scale-ups turn their business into a secret weapon that's powered by joy, on purpose and impossible to ignore. Because when people feel your business, they trust it. When they trust it, they buy from it.
That’s not marketing. That’s magic.
Do you want to turn your business into a joy‑fuelled growth machine that takes you from invisible to unstoppable, from chasing sales to attracting loyal fans, from competing to owning the market, from standing out to standing alone from and winging it to leading with clarity?
What branding 100+ businesses has taught me.
After nearly 30 years of building brands — from pension firms to craft beer, HR to hospitality — I’ve seen the same pattern. The businesses that feel proud of how they show up? They win.
Some of my clients have doubled their revenue. Others finally loved their brand again. But all of them walked away with clarity, guts and a voice that actually felt like theirs.
Because a joyful brand isn’t cute.
It’s a weapon.
Feel like your business is fine when it should be flying? Let’s talk.
Book a 15-minute discovery chat.
No pitch. No pressure. No buzzwords.
Just clarity and truths.
You’ll leave with:
– What’s really holding your brand back
– How to stand alone, not just stand out
– Direction that feels like you
– Less blah, more boom
This isn’t a sales call.
It’s a “why didn’t we do this sooner?” call. And yeah — this is where I show you how joy breaks the algorithm.
"Sean gave us a renewed purpose and a stand alone brand identity. Our new brand truly represents who we are and how we want to be known. We now have a constant stream of enquiries and everyone keeps on saying "I love your brand".
Andrew Halford, Pink Fluff HR.
"Now, the business truly has “wings” and I have the comfort and confidence that as a real business owner, the world is my oyster. I have had a ton more sales and within a matter of weeks I won my biggest deal so far. Having an image amongst my business peers that I'm very proud of is huge".
Roger Jones, Victoria and Mayfair Offices
"Sean is like the Willy Wonka of branding endlessly imaginative, delightfully unconventional, and able to turn the most ordinary ideas into something unexpected and brilliant."
Ramon Tahmassebi
"Working with Sean is always a joy. He is curious and can always be counted on to to bring the magic, no matter what the challenge might be!"
Beulah Toth
"We were very lucky to have Sean involved in this project. He brings great energy and always gets the visual tone just right. Having worked with him before, I greatly appreciate how he thinks in terms of flexible systems rather than fixed designs. It means the work never loses its impact."
Emily Penny
Why Your Business Isn’t Buzzing (Yet)
Something’s off, and you can feel it.
Your business looks fine on paper — but it’s not landing.
It doesn’t reflect who you are now.
It’s not turning heads. It’s not winning hearts. It’s not opening wallets.
Basically, it’s not pulling its weight — while competitors level up and leave you behind.
Just a business that feels stuck — and no obvious next step.
That’s when things get Wondermental.
My Secret Weapon? Joy.
This isn’t about making your business “look nice.”
It’s about making it feel joyful — and that changes everything.
Joy is magnetic. It draws people in, makes them care and keeps them coming back.
Joy builds connection
Connection builds trust.
Trust builds loyalty.
Loyalty builds sales.
Sales builds growth
That’s why I help businesses radiate joy on purpose, emotionally intelligent and strategically aligned from the inside out.
No more DIY fixes. No more guesswork. No more looking like everyone else.
I help you create a joyful business that doesn’t just stand out — it stands alone.
Because when your business looks joyful, it works harder.
And when it works harder, it grows faster.
Think your business is too serious for joy? Think again.
Joy isn’t cheesy, childish or unprofessional.
Joy is clarity. Confidence. Energy.
It’s emotional intelligence that earns trust faster and gives your business a real edge — whether you’re in hospitality, healthcare, B2B or beer.
Because when your business feels human, it works harder.